AGO
A campaign focused on promoting the Art Gallery of Ontario's new $35 annual membership pass.
The Idea.
Through this campaign I wanted people to be able to relate to the artist behind the art found at the AGO. Using a 'compare & contrast' approach I created statements and scenarios that would be relatable to the viewer and reference North American culture.
It was really important to incorporate technology into this campaign to give the art at the AGO more relevance to consumers. Thus, I included a VR pop-up as a major part of this campaign.
It was important to incorporate technology into this campaign to give the art at the AGO more relevance to potential visitors. I included a VR pop-up as a major part of this campaign. This pop-up allows visitors to curate their own AGO, using the AGO catalogue of works they are able to choose, place, and, with VR technology, walk through their very own gallery.
To further incorporate technology into a historically analog medium, I included a VR mirror/ photo-booth experience within the AGO. Visitors can choose an artist and then by scanning their online ticket (featured above) can interact with them. This will also feature an option to take a picture with the artist that can be emailed to the visitor and shared on social media.
I chose to use stickers as a means of raising money for the Women’s Art Initiative as they are easily collectable and create a sense of community amongst those who own them. These would be sold at the ticket kiosk as well as in the gift shop.
